Billboards in the Bijlmer’ by PIEK!
Amsterdam Zuid-oost is under construction.
The re-development of this part of Amsterdam has dominated daily life for the inhabitants. Everywhere are big billboards with architectural images of future buildings in an ideal world.
Instead of these images of concrete constructions, PIEK! showed the people who are living there in a ideal world/situation. They have the same glossy look as the ones from the project developers.
Subject are the multicultural people in a happy world, situated in Amsterdam Zuid-oost.